African CEOs Embrace Mergers and Acquisitions as AI Shifts Strategies
In a notable shift towards a more ambitious horizon, 86% of African CEOs are now focusing on mergers and acquisitions (M&A) to harness the potential of artificial intelligence (AI). As per KPMG's 2025 Africa CEO Outlook released recently, this percentage represents an increase from 77% in 2024, underscoring a trend of strategic consolidation in the face of global economic challenges. The survey encompasses responses from 130 executives across the Southern, East, and West African regions, revealing a collective push to integrate AI and digital capabilities into corporate expansions.
Optimism Amid Economic Pressures
The optimism among African CEOs is palpable, with over half expressing confidence in their domestic economies, an increase from 61% to 63%. Despite the global average confidence resting at 68%, local leaders are motivated by the growing viability of AI as a catalyst for growth and innovation. Ignatius Sehoole, CEO of KPMG South Africa, emphasizes this strategic pivot, stating that African executives are investing robustly into talent development and technology to ensure future sustainability.
Regional Realities and Tech-Driven Growth
M&A activity is increasingly driven by technology firms, especially in markets like Nigeria and Kenya, where companies are seeking operational efficiencies while expanding their regional footprint. For instance, Egypt's MaxAB and Nigeria's TradeDepot illustrate how tech-driven strategies are elevating acquisition pursuits. However, local executives remain mindful of economic headwinds, including inflation and currency risk, prompting a conscious choice to invest through consolidation rather than retreat.
AI as the Cornerstone of Strategic Realignment
A standout 71% of CEOs acknowledge the necessity of investing in AI specifically to enhance operational efficiency and maintain competitiveness. The urgency here reflects a broader recognition that AI is more than a prospective asset; it's an immediate requisite for driving development. The findings reveal that 26% plan to invest over 20% of their budgets in AI technology—a commitment that starkly exceeds global averages.
Future Directions: Investments and Innovations
The future of African M&A is thus intricately woven with technology's rapid integration into operational frameworks, with 81% of CEOs advocating for employee upskilling in AI competencies. Leadership in adapting to AI usage is evolving, ensuring that these corporate strategies translate into tangible benefits while tackling talent acquisition and digital transformation challenges.
The KPMG report not only highlights the present landscape of optimism but also prepares African companies for the complexities ahead. As leaders navigate the intricacies of M&A, the focus remains on sustainable growth and creating robust infrastructures capable of supporting ongoing digital demands.
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